DISPLAYS & ADVERTISING
Process
Creative Direction . Conceptual Design . Brand Development Support. Special Effects Creation
In today's world CG and product displays have become intrinsically dependent from one another. From my experience each shot needs to capture a large variety of stories that focus on the object, and because of that each 'experience' is highlighted by distinctive assets. Experimenting while looking at details is the user experience; however, as always the 'right' storytelling is the goal.
Staging
Staging a set is a crucial step in the production process, as it helps visualize the final scene before filming begins. Previsualization (previs) serves as an essential tool in this phase, providing a clear idea of scale and space.
By creating a digital representation of the set, filmmakers can experiment with different layouts and camera angles, ensuring that every element is in harmony. This not only enhances creativity but also streamlines the production process, allowing for a more efficient and effective shoot.
