DISPLAYS & ADVERTISING 

Process 

Creative Direction . Conceptual Design . Brand Development Support. Special Effects Creation

In today's world CG and product displays have become intrinsically dependent from one another. From my experience each shot needs to capture a large variety of stories that focus on the object, and because of that each 'experience' is highlighted by distinctive assets. Experimenting while looking at details is the user experience; however, as always the 'right' storytelling is the goal.